Rental companies live and die on utilization. Every piece of equipment sitting idle is margin walking out the door—and every growth opportunity requires capital that moves faster than a bank committee. We finance the fleets that keep construction sites running, productions shooting, and warehouses moving.
Expertise Matters.
“We needed to add 40 units to our crane fleet to execute on a long-term contract—a contract our bank couldn’t underwrite because they didn’t understand the rental revenue model. First National got it immediately. They structured financing around the contract economics, not our balance sheet ratios, and we were funded before the mobilization date.”
Capital Built for the Rental Model
Traditional lenders underwrite equipment on purchase price and depreciation schedules. Rental companies don’t work that way—the value is in utilization rates, contract depth, and the ability to deploy capital fast enough to capture the next opportunity. Banks see depreciating iron. We see the revenue-generating assets that keep commercial construction, industrial operations, film productions, and logistics moving.
Beyond The Limits of Traditional Lending
Rental companies need capital partners who understand that utilization—not depreciation—determines asset value. Banks apply standardized credit frameworks to businesses that run on contract depth and fleet availability. We built a different model: one that finances growth at the speed the market demands, across the full credit spectrum, without the covenants that constrain operational decisions.
Straightforward capital deployment for transaction sizes from $500,000 to $250,000,000+
Risk-based pricing yielding highly competitive rates for strong and challenged-credit scenarios.
Terms from 24 to 180 months depending on assets financed with amortizations up to 20 years or more.
Wider credit appetite born from balance sheet strength and extensive 3rd party institutional funding relationships
Non-dilutive, high capacity financing with no covenants and flexible collateral requirements
Full complement of operating lease, capital lease and loan structures, including sales-leaseback and refinance options.
Equipment Financed:
Specialized financing across every category of equipment that rental companies depend on to serve their customers and grow their fleets.
It All Begins With A Conversation
We listen. We live out-of-the-box. We solve problems. And we get deals done. Let’s do this.
