Solutions for Equipment Sellers
Your equipment can transform your customer’s business—if they can get it financed. We’re the funding partner that can reach beyond the limitations of traditional lending, turning your larger deals into signed contracts and your complex proposals into commissioned sales.
Expertise Matters.
“We had a $15 million order on hold for six months. The customer needed 30 excavators, 20 loaders, and a complete telematics package, but they’d just acquired two competitors and every bank saw overleveraged chaos. First National saw a contractor positioned to dominate three states. They funded the entire package in 14 days, including trade-ins and extended warranties. That one deal made our year—and theirs.”
$15,000,000
Multi-Unit Fleet Deal with Trade-ins and Technology Package
Designed and Delivered.
Powering Sales
Every equipment seller knows the heartbreak: perfect product-market fit, eager customer, signed proposal—killed by rigid financing. You watch deals die because banks can’t understand used equipment values, multi-vendor packages, or why a three-year-old company needs $5 million in machinery. We’re built to overcome obstacles and get deals done.
We finance the real world where customers need your crane, their excavator, and someone else's technology platform to complete the project.
Cookie-cutter lenders auto-decline based on FICO scores and years in business. We evaluate actual cash flow, contract backlogs, and the equipment's revenue-generating potential.
We know that used or rebuilt machines with your service package often outperform new units at half the cost.
We understand that your sales cycles have deadlines, quotas have clocks, and customers have alternatives.
Beyond The Limits of Traditional Lending
Your success depends on getting deals funded—all deals, not just the easy ones. We’re structured to approve transactions that traditional lenders reject, close deals that others delay, and create financing solutions that actually match how equipment is bought, sold, and used.
Straightforward capital deployment for transaction sizes from $500,000 to $250,000,000+
Risk-based pricing yielding highly competitive rates for strong and challenged-credit scenarios.
Terms from 24 to 180 months depending on assets financed with amortizations up to 20 years or more.
Wider credit appetite born from balance sheet strength and extensive 3rd party institutional funding relationships
Non-dilutive, high capacity financing with no covenants and flexible collateral requirements
Full complement of operating lease, capital lease and loan structures, including sales-leaseback and refinance options.
Equipment Financed:
We fund virtually every category of commercial equipment, helping sellers close deals across all industries.



It All Begins With A Conversation
We listen. We live out-of-the-box. We solve problems. And we get deals done. Let’s do this.